We call this Content Gravity—a strategic approach to marketing where your content ecosystem becomes so compelling, so seamlessly interconnected, that your audience is pulled in without resistance. It’s not about sporadic content—it’s about creating a digital force field that keeps your brand top-of-mind.

The Science of Content Gravity

Think of content like planets in a solar system. The more mass (valuable, relevant content) you have, the stronger your gravitational pull. But here’s where most brands get it wrong—they treat organic, paid, and interactive content as separate entities when, in reality, they should be working together to create a seamless experience.

Here’s how to structure Content Gravity for maximum impact:

Organic Content – Your blog posts, social media updates, and SEO-optimized pages build trust and provide long-term discoverability.

Paid Advertising – Amplify your organic content with highly targeted ads that ensure the right people see your messaging at the right time.

Video & Interactive Content – Video content, reels, webinars, and interactive elements increase engagement and retention, making your brand more memorable.

Brand Cohesion – Your Instagram, LinkedIn ads, and website should all speak the same visual and tonal language, reinforcing your brand identity wherever people find you.

Understanding Your Audience’s Orbit

Attraction isn’t magic—it’s data-driven psychology. With today’s advanced marketing tools, brands can predict customer behavior with uncanny accuracy. You don’t need to read minds—you just need to listen.

Analyze engagement patterns – What content gets the most shares, comments, and saves?

Leverage behavioral targeting – Use AI-driven insights to deliver content when and where your audience is most active.

Optimize and evolve – Content Gravity isn’t static; it adapts. As trends shift, your strategy should too.

Create a Brand That Pulls People In.

Marketing is no longer about pushing messages—it’s about creating experiences that make customers want to stay. When your content ecosystem is aligned, your brand becomes impossible to ignore.

Ready to make your brand magnetic? Let’s build a strategy that keeps your audience in your orbit—without the chase.

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Engage With Your Audience

Social media platforms consist of communities of real people with real interests and hobbies. Social media serves as a direct line of communication between a brand and its consumers. It's a great tool to effectively interact with your audience. In addition, potential customers can get a feel for your brand and have the opportunity to engage with your content easily.

Build Brand Awareness

There's no better way to increase brand awareness than with social media. Likes and reposts can expose your message to a wider audience. Maybe your clever post will be the next viral sensation!

Develop Loyal Customers

With an established social media presence, you have the opportunity to strengthen the bond between your brand and its consumers. Buyers like to listen to real people, and social media is the perfect way to express your brand's personality. It's a good idea to create content that resonates with the interests and ideals of your audience. Loyal customers will participate in your brand's services and share them with others.

Improve SEO

With the incorporation of social media in your digital marketing strategy, shares, comments, likes, and keywords can improve your search engine rankings. A good social media campaign will boost your presence on a platform and increase your overall brand recognition.

Enhance Brand Image

It's important to have the edge over competitors when consumers are looking for a reputable business. Successful brands should have an established social media presence on multiple platforms. Visually pleasing graphics paired with well-written copy can make your brand more appealing online.

Increase Traffic

Sharing blog posts and new products can entice readers to want to learn more. This means clickable links are the perfect method to generate traffic to your website. Be sure to link content in your bio, stories, and posts!

As consumer needs grow, more emphasis is being placed on digital marketing than ever before. The use of social media is an integral part of the process, especially in building relationships with customers. Social media marketing can help improve your traffic and SEO, build brand awareness, and enhance your brand's image. 3D Digital can help you strengthen your brand's presence across multiple platforms. Our social media specialists are equipped with the right tools to take your brand's social media presence to the next level. Call 904-330-0904 to learn more.

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Searching on Social Media

          As consumers spend more time on social media, we see a heavier reliance on these platforms for information. More people are starting to turn to social media for answers compared to search engines like Google. According to Search Engine Journal, Facebook averages over 2 billion searches a day. This emphasizes the importance of keyword optimization as well as utilizing the right language. When considering these factors, your business has a higher chance of attracting people's attention online.

Success With Short-Form Video

The popularity of TikTok and Instagram Reels will not be slowing down any time soon. In 2023, short-form videos will remain a reliable method for capturing your target audience. Short-form video is usually inexpensive to produce and has a great return on investment (ROI). In addition, this type of engaging content has a high audience retention rate. According to Neal Schaffer, a leading social media strategist, 85% of marketers credit video as an effective way to get attention. Compared to static images, video provides consumers with a more entertaining way to learn more about a product or service.

The Rise of Creator Marketing

          There’s no doubt about how effective a high-profile celebrity sponsorship can be. However, in 2023, we are expected to see an increase in brand partnerships with smaller creators. A 2023 HubSpot study shows that 80% of influencer marketers work with smaller creators. Individuals with 1,000 to 99,000 followers are receiving sponsorships with well-known companies. Why are brands shifting their focus towards micro-celebrities? These individuals have a close-knit audience, affordable rates, and an opportunity for long-term relationships. This year, quality is emphasized over quantity on social media platforms.

It’s important to know trends among consumers to make better business decisions. In 2023, users will continue to consume short-form videos and use social media as a search engine. In addition, we can expect to see a shift in more businesses partnering with smaller digital creators. Establishing your brand presence online can be a difficult task. Allow 3D Digital to handle your social media strategy. Call 904-330-0904 to learn more.

The post Social Media Marketing Trends: What To Look For In 2023 appeared first on 3D Digital.

Using The Right Language

Capturing Gen Z’s attention can become a daunting task in a cluttered online space. While some companies' first instinct might be to use ‘hip’ and ‘relatable’ language to appeal to a younger audience, this is certainly not the best idea. Research suggests that Gen Z prefers brands to present their authentic selves on social platforms rather than portray an image that does not align with their identity. This doesn’t necessarily mean to stay away from using trendy language, but to use it in moderation.

Video Is Vital

Video has become a necessary tool with Gen Z’s short attention span. Visual content is engaging, interesting and addictive. Instagram Reels and TikTok have proven just how effective videos can be in influencing consumer behavior. According to House of Marketers, 63% of all successful advertisements clearly state their message within the first three seconds of their video. This statistic highlights how important it is for marketers to get their message across efficiently. In addition, video is remarkably easy to consume. There’s no constant clicking or scrolling around to find entertaining content.

User Participation

            User-generated content can be a great asset for any brand looking to grow their presence on social media. Gen Z lives and breathes UGC. According to Business Wire, 70% of Gen Z  s photos and videos helpful in making purchase decisions. This emphasizes how crucial   is for brands wanting to spark more engagement online. Interactive content such as polls, reviews and story stickers can also lead to greater participation among Gen Z. With an involved audience, businesses are able to spread their message further across various social platforms.

To reach an audience like Gen Z, it’s important for brands to incorporate new strategies within their digital marketing campaigns. Using the right copy, video and interactive content is essential for any brand looking to expand their social media presence. 3D Digital is a creative agency that can help you reach your desired audience no matter who they are. Call 904-330-0904 to learn more.

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How Does BeReal Work?

            The concept of BeReal centers around authenticity. The app sends its users a notification to post at a random time each day. They then have two minutes to capture a photo that simultaneously uses the front and back camera. If a user posts after the two minutes expire, their image is marked ‘late.’ This anti-Instagram inspires a new age of social media content without any filters or editing. BeReal has introduced a much-needed wave of originality within the online space.

However, the rise of BeReal currently poses a threat to marketers interested in joining the trend. Much of what has driven people away from traditional social media and towards BeReal has also caused many companies to steer clear of the app. The platform's terms of use prohibits the use of paid or sponsored advertising. This means that branded content on BeReal is organic and unpaid. Yet, some companies have still decided to use BeReal to their advantage.

How Are Brands Utilizing BeReal?

Chipotle is an excellent example of how companies are using the unique nature of the app to promote their products. The restaurant posted a reusable promo code for the first 100 people to receive a free entree. This was accomplished simply with a fork pictured from the front camera and the instructions on how to redeem the coupon from the back camera. According to an article from Morning Brew, all of the codes were gone after 30 minutes. As Chipotle’s campaign has progressed, that time frame has gone down to just two minutes.

What Content Works Best for BeReal?

Creating content for BeReal requires thought, effort, and innovation. To build an audience on the app, showing behind-the-scenes content is a good idea. A glimpse of a brand's everyday life can make users feel as if they are part of something special. Additionally, the inclusion of humor can be beneficial in capturing people’s attention. An ideal campaign on BeReal should create a feeling of positive inclusivity–where your audience is engaged, involved, and entertained by content they would otherwise not have access to.

Brands have to adhere to BeReal’s restrictive policy alongside building an audience on the platform. This can make it tough to reach the right consumers while also tackling a limited message. For maximum efficiency, it would be best to implement a campaign across multiple social media channels.

The Future of BeReal

            Since BeReal doesn’t permit advertising or sponsored content, it relies on investors to fund the application. It promotes authenticity and allows for direct communication between users with no interference. Despite that, it has excluded advertisers from its network. However, it is still important to keep an eye on this growing platform. There is always a chance BeReal could change its advertising policy to allow brands a larger presence on the app.

The post BeReal vs. Brands: Challenges On a New Platform appeared first on 3D Digital.

Utilizing UGC For Business

UGC can be a very effective and powerful tool for businesses to utilize because consumers tend to have a greater influence over others. For example, if a close friend recommends a product or service to you, you’re more likely to purchase that product or service because you trust their judgment. This concept is similar to UGC. If a customer writes a positive review or testimonial about a business’s products or services, other users who read those messages may be more inclined to purchase from that business. “93% of consumers find UGC to be helpful when making a purchasing decision,” according to AdWeek.

Consider a restaurant, for example – when users snap a photo of their meal and tag the establishment on social media, this can serve as a valuable way to attract new customers to the business. Another example could be seen with a clothing brand. Several clothing brands use fashion models to market their products. When real-life customers post photos wearing products from a specific clothing company, it gives potential customers a genuine and more realistic idea of what they could be purchasing.

Importance of UGC

In most cases, promoting UGC can positively contribute to a business’s credibility and establish a stronger brand presence online. It’s crucial to monitor UGC on a business’s websites and social media pages to avoid any harmful publicity toward the brand. This can be achieved by responding to comments that could potentially damage the reputation of the business and filtering spam comments properly. One bad review could negatively impact brand image and spam comments can draw attention away from the reliability of the business.

Benefits of UGC

UGC is beneficial to SEO rankings as it boosts search visibility, has the potential to reach more leads, and builds trust with Google. This can also provide valuable insights into trending topics and the key interests of an audience. Not only is UGC an organic way to promote a business, but it also creates a sense of trust between prospective customers and the brand by showcasing authentic experiences from the existing customer base.

In today’s digital world, UGC truly has the power to make or break your company.

The post User Generated Content: A Prominent Trend in Our Digital World appeared first on 3D Digital.

Here are three things that businesses should consider during COVID-19.

Target your stay-at-home audience with addressable geo-fencing

With consumers asked to stay at home and abide by social distancing, advertising messages are consumed differently. People are spending even more time online while cooped up at home allowing advertisers to land on their screens.

Thanks to GPS data, brands can send display ads to devices found in pre-determined physical addresses. Each physical address chosen is turned into a virtual geo-fence and each device in that geo-fence is targeted with display ads. Here is a visual of what that looks like:

In this example, each device in the building chosen has the potential to see an ad. Addressable geo-fencing allows brands to target messages to specific households. This is a highly effective way to appeal to people who you know will be spending a lot of time in one place.

Here are some ideas of how this could work:

1. Delivery Services: If your business is starting a delivery service, you're able to tell specific households about it. This might mean that you want to target the homes in a certain neighborhood or even people that you've done business with before.
2. Home Improvement: For a home improvement service that can abide by social distance etiquette, you're able to help someone working from home check a chore off their honey-do list. This could be pool maintenance, an air conditioning tune-up or even a window cleaning service.
3. Tax Services: With a new extended deadline of July 15, people have have more time to file taxes. If your company is offering something special and you want to get your message out, sending display ads to all of your past customers could trigger repeat business. All you need to provide is their physical home address.
4. Auto Dealerships: If you're an auto dealership offering pick up and drop off auto services, addressable geo-fencing can help send ads to the homes of all of your past customers.

This type of advertising is great for loyalty campaigns asking past customers for return business or any brand looking for increased brand awareness and website traffic.

From showing ads to users when they're browsing the internet, or even commercials while they are streaming, addressable geo-fencing takes the guesswork out of how to get your ad out to a specific audience. If your customers are no longer coming in, it’s time you go to them.

Stream your story with OTT/CTV

As the media races to keep audiences informed during the pandemic, they've turned to streaming services. That mixed with the allure of almost an infinite number of episodes to watch has researchers forecasting that streaming will spike by 60 percent because of COVID-19 isolation. Considering that the streaming audience around the world is already vast, 60 percent is significant. But, consumers have traditionally turned to the television during troubling times.

OTT, or over-the-top ads, allow businesses to advertise on both the big screen in the living room and small screens (mobile devices) with household-level precision. Advertisers can target their videos to audiences based on physical location or even behaviors.

For example, if someone in your home is on their mobile device searching for "how to refinance my home" a mortgage lender commercial might appear on your television. This type of cross-device matching allows brands to be precise with television commercial delivery.

So when you're streaming on apps like HGTV, History Channel, ESPN or Lifetime, you're seeing OTT ads. If you have a 15-, 30- or 60-second video, OTT is worth exploring to get your business' message out.

Be conversational on social media - and listen, too

As coronavirus becomes a global pandemic, Nielsen found that consumers around the world are using social media more in tandem with television. When it comes to any type of crisis, social media is one of the first mediums that users turn to.

Social media professionals have a responsibility during any crisis to evaluate how content can contribute to helping one another. Brands quickly shifted from a period where they debated if they should communicate about coronavirus to brands fighting to get their messages out. We all saw the explosion of emails that hit our inboxes about COVID-19.

When you are communicating on social media, consider what customers need and want to hear from your business to best help your brand dodge potential risks. Are you offering delivery? Can you help someone refinance their home? What else can you offer your customers to remind them that you are there when they are stuck at home?

Communication during a time like this is a balance for businesses. They must balance being mindful of what they post online with the need of generating revenue. This has many shifting from self-promotional content to finding how their services can help those who are staying in.

Many businesses are looking for alternate ways to reach potential customers and keep revenue coming in during lockdown. This has them turning to social media advertising.

With Facebook sending home the contract workers who perform ad reviews, the company is relying on an automated ad review system which will possibly cause delays in ad approvals. For the time being, it's suggested that advertisers extend the delivery of existing ads rather than create new ones. This would help limit disruptions in ad delivery.

Remember, that editing an ad will cause a new review to occur, so try to leave ads running as-is if you can help it. Changing the budget allocated to the ad or changing the start and end for an existing ad won't trigger the review.

In the meantime, turn to social media to help others and support your fellow local businesses. Tag someone in a comment, like their post, post a photo of what you bought from them,  share a post or leave a review.

No one knows how long this restrictive period will last, but just the concept of uncertainty has business owners second guessing how to move forward. Brands must pivot marketing strategies in the coming months to keep audiences engaged.

The post 3 Things Brands Should Do To Navigate COVID-19 appeared first on 3D Digital.

Hold onto your witches’ hat! Here are some examples of Halloween-themed digital marketing campaigns that organizations have launched in the past.

Seasonal Videos

Video content gets the most organic engagement. If your business utilizes video regularly, creating a spooky themed video may best route to get some scary good conversions.

Geico Insurance is a big player during the holidays with their seasonally themed advertising campaigns. They recently launched the “GEICOween” campaign with a series of commercials. In the most talked about commercial, the Geico gecko and the new homeowners explore the old attic only to find presumably haunted mannequins. How eerie is that!

Themed Targeted Display Ads

Svedka took the prize in 2017 when they launched their Halloween “Banner Ad Curse” campaign. This campaign used a person’s location, vodka preferences and browsing habits to create personalized targeted display ads that followed the users from site to site with creepy messages. Further, the only way to “break the curse” was to click on the ad.

Evil genius? We think so. This data-driven campaign broke the normal mold of targeted ads in a terrifying yet totally creative way.

Social Media Campaigns

Fanta’s 2017 Halloween campaign used distorted reality to create scary Snapchat filters during the spooky season. The Snapchat filters could only be unlocked using the exclusive Snapcode on the back of Fanta beverages, which helped increase sales of these limited-time products. The filters got progressively scarier as Halloween got closer. This digital marketing campaign was a huge success because it boosted product sales while maintaining customer engagement.

Blog Posts

Blog posts (like this one) are a great way to treat your audience while also boosting your SEO. Halloween is a hot time for interesting and trendy searches since millions of people are looking for costume and party ideas, tips and tricks, and so much more. If you’re searching for a spooky blog post idea, checking out the Halloween Google Search trends is a good way to see what people are currently interested in.

Halloween is a perfect time to break out of the usual digital marketing mold. Take the leap this year and start brewing some of your own ideas for your Halloween campaign!

The post 4 Digital Marketing Ideas for Halloween appeared first on 3D Digital.

We know social media marketing can be difficult, so we’ve compiled a few simple tips to help you start developing your social media strategy.

Don’t try to do everything.

Being on every social media platform isn’t necessary. Find out what platforms your target audience is on and focus on those. Trying to be on every single platform can be overwhelming and will end up taking your attention away from the platforms you need to focus the most on.

Do proofread. 

Always review posts before they’re published. Bad grammar can reflect poorly on your brand and diminish your credibility. Get in the habit of revising and editing posts several times. This will help you catch any grammatical mistakes, while also checking for any contextual mistakes in the post. There are great applications out there, like Grammarly®, to help aid you when you are curating your brand’s content!

Don’t spam.

Publishing the same promotional message over and over again will only cause you to lose followers and your audience’s attention. To create engagement and build lasting awareness, post content centered around your brand’s personality. Don’t continuously flood your audience’s feeds with promotions. Post entertaining and informative content to keep their attention. Also, limit your posts to one or two a day. You don’t want to become a nuisance and lose followers as a result of posting too much.

Do check out competitors.

Take a look at who your competitors are and what they do on social media. Don’t steal your competitor’s ideas but look at their social media strategies and find out what works and doesn’t work for them. Review their tactics to see how you can best adapt your social media strategy to make the biggest impact with your audience.

Do build a content calendar.

Use a content calendar to get the most out of your social media strategy. With a content calendar, you can plan ahead and give yourself more time to work on content. You can also use the calendar to make sure you’re posting on a consistent schedule and find out where there may be gaps in your schedule. However, don’t forget social media can be spontaneous and you may need to be flexible with your posts.

Do post video content.

Across all social platforms, video posts are one the most shared forms of content and still continue to increase in popularity. Videos will make up 82% of all internet traffic by 2022. The potential for building brand awareness and engagement with video is huge. It can be used for promotions or it can be used to let others see the more human side of your business. The options for video are limitless.

Social media can certainly be rewarding but it can also be challenging to master. If you’re ever having a hard time with it, place yourself in your audience’s shoes and look at your social platforms from their perspective. Think about what you like to see from brands you follow. Combine that viewpoint with these tips from us and you’ll end up with a pretty solid strategy.

The post The Do's and Don'ts of Social Media Marketing appeared first on 3D Digital.

Facebook

Pros:

Facebook is a great platform for anyone. It’s the largest social media platform, with over 2 billion monthly active users. It’s great for building brand awareness and communicating important information with customers. Its built-in Facebook Ads feature makes advertising easy and affordable for companies of any size.

Cons:

Since Facebook is the largest social media platform, it can be a very crowded environment. With so many brands competing for attention, it can be easy for small business to drown in the competition. Smaller businesses also have a harder time generating user engagement on Facebook compared to other social platforms.

Instagram

Pros:

Instagram is all about visuals. If your business can produce great visual content, then Instagram is the place for you. Instagram boasts one of the highest user engagement rates and also one of the highest rates for organic reach. Eight out of 10 users say they follow a business on Instagram which makes this platform a great tool for businesses to connect with customers.

Cons:

Options for engagement are more limited on Instagram. It relies heavily on visuals, even with its Instagram Stories and newer Instagram TV features. Although this is what makes Instagram excel as a social media platform, this can be detrimental to businesses that rely more on text-based content.

Twitter

Pros:

The use of hashtags on Twitter make it perfect for connecting with customers. The platform is best used for real-time updates, making it an invaluable tool for companies needing to communicate urgent information. Twitter is also great for advertising because promotions are seamlessly integrated into Twitter user’s feeds, giving a very natural and non-invasive feel.

Cons:

One of the most obvious challenges on Twitter for businesses can be the 280-character limit. Another challenge on Twitter can be its user base, which can behave unpredictably. Marketing efforts have been known to go awry on Twitter because of some users, like in this campaign from Adidas.

Snapchat

Pros:

Snapchat offers a new take on marketing. It’s a fun and engaging way to market. It can help give businesses a more human feel and allow business to build a more intimate bond with their customers by providing an insider look at their company.

Cons:

Snapchat’s user base is made up almost entirely of people age 24 and under. This can very useful for a business targeting a younger audience, but for the majority of businesses, this statistic is just too narrow. Snapchat also has pretty strict requirements for advertisers, which can make advertising on the platform challenging for some businesses.

Pinterest

Pros:

Pinterest can be a powerful tool for building awareness and driving traffic. Users on Pinterest actually want to see content from brands, since many are on the site looking for specific products or ideas. They are also more likely to click through to websites than users on any other social media platform.

Cons:

Almost 80% of Pinterest users are women. This can be a powerful tool to target women, but not for men. Also, Pinterest users mainly use the app as an inspiration board for their personal lives. If you can't see your product inspiring or helping someone, this might not be the app for you.

YouTube

Pros:

Although not a social media site in the traditional sense, video sharing platform YouTube continues to grow rapidly every day. This is a hotspot for marketers, where they can create and share content, while promoting at the same time.

Cons:

YouTube channels require a lot of work. Brands need consistently upload content to be successful on this platform. Producing quality content can also be a big challenge for many businesses. Quality content requires planning, filming and editing. All of these can take up some serious time.

LinkedIn

Pros: The majority of LinkedIn users are educated people and people in professional positions. This makes LinkedIn extremely useful for business-to-business companies looking to generate leads or build their reputation within an industry.

Cons: Audience choices can be pretty limited on LinkedIn. Most people on LinkedIn are looking for professional products and connections. Marketing consumer products and services on LinkedIn wouldn’t be too successful.

Clearly, many choices exist when it comes to social media. Picking the right platform can be a tough choice. It’s always a good idea to weigh the pros and cons before making any kind of important decision, especially like one related to your business. Use this list to help narrow down your options and make a more informed decision on which one will work best for you.

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