Catch A Buzz
In the U.S., 81 percent of the population has a social media profile. It’s an integral part of our lives. We use it to keep in touch with family and friends, stay on top of breaking news stories, find jobs and to network. We also also use social media for recommendations on services and products. […]
Is email marketing still a viable tool for reaching new customers and clients? With targeted display, PPC and video advertising consuming such a large portion of most digital marketing budgets for businesses, it’s a natural assumption that email may be dead. That assumption, however, would be wrong. Although there may be some cons associated with […]
Cart abandonment is a huge problem for most online retailers. In fact, Inc.com estimates that as many as 67 percent of online shoppers will leave items behind in their carts at an estimated cost of $1.79 trillion in lost sales opportunities. That’s a sobering and frustrating statistic for most business owners. But, there is some […]
Have you ever wondered if size really matters? For some things, the answer is no. For other things, maybe. When it pertains to video ads, however, the answer is a resounding yes! But, it’s not a simple “one-size-fits-all” answer. There are many things to consider when determining which video ad length is best for your […]
Web design vs web development – what is the difference? The lines have been blurred for some time and the number of opinions on the matter probably equals the number of fish in the sea. The good news is, that it doesn't matter. This is not the answer you're looking for when trying to find […]
Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” A good graphic designer understands that fonts, colors and images are merely resources for telling a story. When used correctly, those resources not only catch your eye, but also convey valuable information, such as your […]
If video wasn’t part of your marketing plan this past year, it’s time to get on board. Video, unlike most other media marketing platforms, gives your brand the opportunity to connect with people on a more personal level. And, it’s not showing any signs of slowing down in terms of growth and engagement. In fact, […]
We’ve said it before and we’ll say it again, content is king. This is especially true when it comes to search engine optimization (SEO). Years ago, your SEO strategy might have worked without a strong content marketing plan behind it, but not anymore. Today, the content on your website must be relevant to what people […]
The holiday shopping season is here. Are you taking advantage of one of the easiest ways to reach new customers? Facebook, Twitter, Instagram and other social media platforms are cost-effective ways to boost your seasonal sales. Don't believe us? Take a look at this infographic to see social media's influence on holiday shopping.
We live in a digital age where visual consumers are quick to click. That quick click could be consumers clicking off whatever you are advertising. They simply lost interest or something else caught their eye. People form a first impression in a mere 50 milliseconds. That is pretty quick. Building up your visual content can help […]
